Word: shorter
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Dates: during 1950-1959
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...clean types ("The best types are those that can be read even when the bottom half is covered up"). He prefers putting long stories into two columns under one headline because "it doesn't look so long to read that way." He eliminates unnecessary banners in favor of shorter headlines that "can be read without moving the human eyeball," does away with captions above a picture ("The movement of the eye is from the picture to the caption below; no one reads the line above"). His two favorite headline discoveries: "Flush-left" headlines, which start evenly at the left...
...Quantico, Va. last week, the Marine Corps showed off its new Mighty Mite a pint-size cousin of the wartime jeep (40 inches shorter and 1,300 lbs. lighter) The spunky little auto has no muffler (the tubular frame acts as one) and no axles (each wheel is independently sprung), and can plow through knee-deep mud, ford streams, hit 45 m.p.h. on a level highway, climb an 87% grade and be airlifted by helicopter. The Marines have ordered ten Mites powered by 65-h.p. Lycoming air-cooled engines, from Mid-America Research Corp. of Wheatland...
...shorter pieces, such as "Why I Write" (which contains the statement quoted at the head of this review), "Marrakech," and articles on such diverse topics as "nationalism," anti-Semitism, and broadcasting poetry, maintain the same stimulating pace and tone...
...leader of the robbers, about five feet, six inches, drew a knife and demanded Ells' wallet which contained $15. The leader told his shorter companion, "Go in and got him." Then Ells got up from his desk. The boys took one look at him and fied from the building...
...Connor until the last lap, when the Ell junior opened a comfortable lead to win the 100-yard breaststroke. O'Connor did 1:00.5 for a pool record, Emerson was timed in 1:02.9. The Crimson's Ralph Zani, third in the 200 breaststroke, took fifth in the shorter distance, although his time was better than the fourth place finisher...