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Word: shorter (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...amount, some $2.5 billion, to bring about the broadest changes since Detroit sprouted tail fins in the 1950s. Now the industry's favorite new verb is "downsizing," and the products that will begin appearing in showrooms in about eight weeks will define what that means: cars that are shorter, lighter and, if not cheaper to buy, at least easier...

Author: /time Magazine | Title: AUTOS: Password for '78: 'Downsize' | 8/1/1977 | See Source »

...carrying cruise missiles. Pentagon plans call for stowing eight ALCM-A or ALCM-B missiles aboard each modified B-52. In addition, twelve ALCM-B missiles would be attached to the B-52's wings. Though the B-l's bomb bay can accommodate 24 of the shorter-range ALCM-As, it is too small for the ALCM-Bs; nor can the B-l carry any variety of cruise missile on its wings...

Author: /time Magazine | Title: The Nation: B-1 v. B-52: the Strategic Factors | 7/11/1977 | See Source »

Still, Marathon Medalist Frank Shorter feels the long-range effect could be beneficial to U.S. athletics. Says he: "This is a shocker. It's time everyone woke up. We should do track the way it's done in tennis, where anyone can be a professional if he wants to, but amateurs and professionals can compete against each other. Maybe if Dwight's case gets enough attention, the IRS will do all of us a favor...

Author: /time Magazine | Title: Sport: Cracking Down on the Payoffs | 6/13/1977 | See Source »

...nasty blot on the good name of socialism in Eastern Europe: the waiting time for purchasing a private automobile is frequently longer than a five-year plan and seldom shorter than the Berlin blockade. Only those with access to foreign currency seem to be able to drive away from a showroom with a new car minutes after walking in. For humbler folk who have the cash to spend (but precious little to buy), the wait can drag on for as long as seven years. Although the Polish government is trying hard to meet consumer needs, the fierce demand for wheels...

Author: /time Magazine | Title: POLAND: Wheeling and Dealing | 6/6/1977 | See Source »

...terms suggesting that what is being purveyed is merely conventional wisdom. Not long ago Runner's World, the amiable and authoritative magazine subscribed to by just about all serious foot flappers, published an article alleging that alcohol has not hurt the performances of several distance runners. Frank Shorter, the Olympic gold medalist, is said to have swallowed 1½2 to 2 liters of good German beer the night before he won the '72 marathon...

Author: /time Magazine | Title: Living: Ready, Set ...Sweat! | 6/6/1977 | See Source »

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