Word: shortly
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Dates: during 1950-1959
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...women proved more fidgety than men and far more likely (24% to 18%) to leave the room or switch to other channels even when the blurb (for an electric iron) was tailored to their tastes. Even worse, another 23% earned the right to a new designation: CEBU. A CEBU (short for "Continuously Exposed But Unverified") is a TViewer who looked at the blurb and listened to the message, but 30 minutes later could not remember a single detail of what he had heard and seen...
...four years ago, critics have fallen over themselves in praise. Said the London Times: "It is not possible to exaggerate the artistic value of her performance. When Miss Rosalyn Tureck plays Bach, all talk about the necessity of having a harpsichord to recapture Bach's style seems little short of nonsense." The Tablet: "Without doubt, the greatest Bach pianist of today." After last week's performance, Amsterdam's Algemeen Handelsblad said: "One could exhaust oneself in expressions of praise . . . Her interpretation sets a new norm, a standard for the style in which Bach deserves to be played...
...JETLINER will be built by Boeing Airplane Co. to compete with Convair 880 and French Caravelle in short-to-medium-range market. New Boeing 717 is designed to carry 88 to 130 passengers economically at ranges from 200 to 1,700 miles, will have same 600 m.p.h. cruising speed as bigger transcontinental 707 series. Price: about $3,500,000 v. $5,500,000 for 707. Projected delivery date...
...Without such help, warned the Air Transport Association's President Stuart G. Tipton, one of the most promising of all U.S. industries will stay "stuck on dead center." Shoppers & Salesmen. The irony is that few industries can match the feeder lines' growth. Flying every kind of short-haul traveler from weekend shoppers to city-hopping salesmen, the lines carried 3,453,000 passengers last year (up from 25,000 in 1946) on 31,740 miles of routes in 44 states. Because of their growth, air traffic in many small U.S. cities now matches the volume of major cities...
...Prospect. The hottest prospect to replace the DC-3 is the $550,000 Dutch Fokker F27, a pressurized turboprop plane, whose high speed and economy is ideal for short-haul routes. Fairchild Engine & Airplane Corp., building the F-27 under license, already has 69 firm orders or options from U.S. lines. Flying without subsidy, the F-27 is expected to break even on a load factor of 57%. Better routing, with Civil Aeronautics Board help, could then boost feeder traffic, although many lines will still need subsidies for years to come. Even so, few feeders can raise the cash...