Word: shortly
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Dates: during 2010-2019
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Choi, who does his proselytizing from a fleet of culinary clunkers, became the leader of this movement not just by creating a whole new cuisine--a mashup of Korean and Mexican food that has given rise to short-rib tacos and kimchi quesadillas--but by dishing out punk attitude. Peer inside one of his Kogi taco trucks (the name is Korean for meat), and you'll see him yelling in Spanglish, baseball hat askew, arms tatted up, hands flying like a rapper's. This is performance art, and people often wait in hour-long lines for the privilege of snarfing...
...doesn't really matter that gourmet food trucks were busting out in American cities a few years before Choi parked his first food truck, in November 2008. Or that short-rib tacos weren't even his idea. (A former co-worker's sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million...
...Short: Inside the Doomsday Machine...
...Mike Burry, a social recluse who began investing at night during his medical residency. Jamie Mai and Charlie Ledley, two 30-somethings who started trading in a Berkeley garage, "assumed that there was some grownup in charge of the financial system." There wasn't. In The Big Short, Michael Lewis, who chronicled an earlier era of Wall Street excess in 1989's Liar's Poker, tells the story of investors who asked questions that no one else would (like, What happens if house prices stop rising?) and came to the chilling conclusion that collapse was inevitable. Lewis takes us inside...
...stores and the Harvard-affiliated Beth Israel Deaconess Medical Center participate, as does Blue Cross Blue Shield of Massachusetts. And there's a pilot project under way for Medicare fee-for-service users in Utah and Arizona. There are a couple of others, but it's still a short list...