Word: shotter
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Dates: during 1950-1959
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...Life. Since it depends more than any other magazine on the pulling power of its cover, the one-shotter tends to sensation, and the very nature of the field attracts fly-by-nights with the hope of a quick killing. But the magazines vary violently from trash to high quality. Two of the top companies have their one-shotters reprinted regularly between hard covers by book publishers and sold at book prices. One notable success: The Family of Man, a photographic one-shotter that has sold 600,000 in its original $1 version, also sells in a $10 edition...
Sometimes a successful one-shotter graduates into an annual or a quarterly, e.g., Screen Album Magazine, Baseball. But that is not the goal of the one-shot specialist, who is always looking for the magazine that will live big even if (unlike James Dean) it lives only once...
...little 11th hole at [Tarrytown, N.Y.'s] Sleepy Hollow, a one-shotter of 142 yds., is, on the other hand, attractive and gay. It is comparatively easy. The trees are soft and inviting, the reflections in the water are lyric and I have tried to give just that impression in my colorful and atmospheric interpretation...