Word: shoulders
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Dates: during 1950-1959
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...work-and much more-in their spare time and find it wonderful fun. In the process they have turned do-it-yourself into the biggest of all U.S. hobbies and a booming $6 billion-a-year business. The hobbyists, who trudge out of stores with boards balanced on their shoulders, have also added a new phrase to retail jargon: "The shoulder trade...
Cabins & Comics. In Los Angeles last week, the Pan-Pacific Auditorium held its second annual show for the shoulder trade. There were 300 exhibitors displaying everything from a build-it-yourself log cabin ($600) to assemble-it-yourself swimming pools, garage doors, gymnasiums, and gas stoves. In five days 100,000 West Coast fans paid $1.10 apiece to browse through the show and buy $1,000,000 worth of paints, power tools, plywood and plastics for their new hobby...
That was only a drop in the flood of products that goes to the shoulder trade. Last year 11 million amateur carpenters worked on 500 million sq. ft. of plywood with 25 million power tools, burned enough electricity to light a city the size of Jacksonville, Fla. for a year. Amateur decorators slapped on 75% (400 million gals.) of all the paint used in the U.S., pasted up 60% (150 million rolls) of all the wallpaper, laid 50% (500 million sq. ft.) of all the asphalt tile, enough to cover the entire state of Oregon. And while the menfolk labored...
...What You Gonna Do?" But Willie was something less than a whiz at the plate. Piper promised him a $5 monthly bonus for hitting more than .300, and Willie never collected. "Trouble was," says Piper, "he stood a little too close and stuck that left shoulder around in front of him like he was peekin' at the pitcher. He kept thinkin' for a while that all the pitchers were trying to hit him, but he was just crowdin...
Clean Sweep. A bantamweight vacuum cleaner was readied for the market by Westinghouse Electric Corp. Designed so it can be carried about the house on a shoulder strap, the 7-lb. 3-oz. Porta-Vac is about the size of a portable radio but is 80% as powerful as a full-size vacuum cleaner. Price...