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...example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings out there. What is less implicit is the taste. So what we are trying...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

...pages on how to restart worldwide economic growth, followed by 10 equally convincing pages on the New Age of Extinction caused by worldwide growth of human activity, a deadly danger to many species, including our own. The clash of these two conflicting principles signals we are at a threshold: shouldn't we quit being obsessed by growth at any cost? Shouldn't we rather aim research, money and industry on how to achieve stable, balanced evolution? Nicolas Gessner, PARIS...

Author: /time Magazine | Title: Ethics and Extinction | 5/4/2009 | See Source »

Anything to procrastinate studying for finals. Although, come on. You shouldn't be doing that...

Author: By Aditi Balakrishna | Title: May the Fourth Be with You | 5/4/2009 | See Source »

...there have been no cases of swine flu in their properties, and they're being extra diligent about continuous cleaning and disinfecting. If that doesn't reassure you, some hotels in the U.S., such as the Hard Rock Hotel San Diego, will allow anxious guests to cancel. "A vacation shouldn't be spoiled with fears of illness," says general manager Matt Greene, who has amended the hotel's usual policy to allow cancellations with no penalties during the heightened swine flu threat...

Author: /time Magazine | Title: Has Swine Flu Infected Your Travel Plans? | 5/4/2009 | See Source »

...school, which is great because I think schools are a cesspool of germs anyway," Wahl blogged. "I'm curious if the school has put soap back in the bathrooms? Officials took it out of the bathrooms because kids would wreak havoc with it making huge messes. But, my lord, shouldn't it be back in the bathrooms...

Author: /time Magazine | Title: In Texas, Parents Worry over Swine Flu, Fight Cabin Fever | 5/3/2009 | See Source »

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