Word: shouldn
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...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...keep the nation out of war; in 1940, Franklin Roosevelt promised to do the same. Richard Nixon spent his career as a die-hard anticommunist, but in the White House, he opened relations with China and ushered in détente with the U.S.S.R. George W. Bush once said America shouldn't tell the world what...
...Changing policy priorities in Latin America shouldn't be that tall an order. Nor should the more symbolic gestures - like Obama's plans to close the U.S. military prison at Guantánamo or lift Bush's draconian restrictions on Cuban-American travel and remittances to Cuba - which mean a lot in a region where Monroe Doctrine is a dirty term. If Obama demonstrates that he's more interested in helping Haiti with green-energy projects like jatropha-seed oil than he is in making Bolivia eradicate more and more coca bushes, or more committed to steering U.S. aid toward...
...short, the emotional train does run in two directions: between your brain, which may be screaming from the pain that your trainer is causing, and your face, which can - if you draw it into a relaxed expression - inform your brain that it shouldn't be protesting so much. So next time you're working out and grimacing, push your facial muscles into submission. Look blank. You will find it's easier to get through one more...
...Perhaps. But departing Bush officials shouldn't count their poulets before they've hatched. First off, Roquefort sales to the U.S. represent just 2% - or 400 tons - of the total Roguefort market. The 1998 World Trade Organization ruling that permits Washington to retaliate over the beef ban also limits that sanction to less than $116.8 million in annual European imports to the U.S. - not exactly a sum capable of forcing trade policy capitulation. And that original decision was undermined by a WTO revision last October, which accepted previously disputed scientific evidence from the E.U. on the health risks of hormone...