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...Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler. "If you show up with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion ad from Focus...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...will determine whether the company is blowing a golden opportunity by skipping this year's Super Bowl and whether goodwill actually increases the bottom line. Are people going to suddenly start drinking sugary fizz because Pepsi is being philanthropic? It's not like corporate responsibility is suddenly in vogue: show me a Fortune 500 company, and I'll show you why that company insists it's the most generous organization in the world...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...your element. Attempts to get involved, find leadership positions and continue with pre-college passions may result in disappointment when your ideas and efforts are not selected or rewarded. (Case study: Reporting for four years for the CBS affiliate in Houston, then being rejected by a student-run news show at Harvard). While getting used to the higher volume and sophistication of work, you may find test grades don’t quite make the grades you are accustomed to. (Case Study: Economics midterm, meet Meredith Baker. Meredith Baker, meet your Bureau of Study Council tutor...

Author: By Meredith C. Baker | Title: Humbled by Harvard | 2/3/2010 | See Source »

Morris’s composition, which is set to two concertos and a sonata, often moves against major trends in the music. In “Eleven,” the first piece of the show, “The concerto is jagged and edgy,” he said. “The dance, on the other hand, moves in a very lyrical fashion...

Author: By Madeleine M. Schwartz, CRIMSON STAFF WRITER | Title: Morris Dances with Wolfgang | 2/3/2010 | See Source »

However, the Task Force on the Arts has done more than just inspire. Just as the Harvard Art Show strives to unite artists from all disciplines, the Task Force hoped to expose more students to the practice of the arts within the General Education curriculum. Its overall mission, “To make the arts an integral part of the cognitive life of the university,” as stated in its report, emphasizes the assimilation of the arts into various academic disciplines...

Author: By Marissa A. Glynias and Minji Kim, CRIMSON STAFF WRITERS | Title: A Call to Arts | 2/2/2010 | See Source »

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