Word: showing
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Dates: during 1980-1989
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...weeks ago, when a Michigan housewife, Terry Rakolta, became an instant celebrity for her successful letter-writing campaign against the bawdy Fox network sitcom Married . . . With Children. Responding to her complaints, several major advertisers, including Kimberly- Clark and Procter & Gamble, said they would no longer run ads on the show because of its "offensive" content. The sitcom -- Fox's highest-rated show -- is in no mortal danger: ad time is sold out for the season, Fox officials say, and only one company, Tambrands, actually canceled a scheduled commercial because of Rakolta's complaints...
...woman ground swell, however, has exposed a growing skittishness among advertisers. While many are "tonnage" buyers, willing to place their commercials anywhere, others carefully select shows in order to avoid being associated with questionable material. With the proliferation of so-called trash TV, the number of troublesome programs has multiplied. Among them are such tabloid shows as A Current Affair, Inside Edition and The Reporters; sensational talk programs like The Morton Downey Jr. Show and Geraldo; and occasional over-the-edge network offerings like Geraldo Rivera's NBC special last fall on Satanism...
...marketplace that seems to be operating with fewer and fewer restraints, it is ironic that advertisers have become the new guardians of quality. The trouble is: Whose definition of quality? Campaigns against "tasteless" shows usually come from the most conservative elements of American society. One pressure group, Christian Leaders for Responsible TV, is making plans to monitor TV programming this spring and to organize a boycott of major sponsors of "anti-Christian" shows. Rakolta's objections to Married . . . With Children managed to miss totally the show's satirical point. This sitcom family -- male-chauvinist husband, unliberated wife, sluttish teenage daughter...
...hard-fought 1986 immigration reform also bypassed the Irish aliens. Aimed mostly at the U.S. southern border, it granted amnesty to foreigners who could show they were in the U.S. before 1982. That was just before the latest Irish influx began, cutting off these new arrivals...
WORLD: East and West show a rare eagerness to cooperate as conventional-arms talks get under...