Word: showing
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Dates: during 1980-1989
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...assembly-line publicity. With the mid-'70s success of People magazine, and later + Entertainment Tonight, the celebrity industry went high tech and high gear. Nearly every hour of the TV day, from Today and Good Morning America through Oprah and Donahue to Carson and Nightwatch, is filled with show-biz interviews...
...best publicists know how to woo and use even the jackpot shows like Today and Good Morning America. A studio may let a show do a location report in exchange for multishow exposure when the film is released. Nowadays, the big stars expect more than at least three segments on the breakfast clubs; for a Clint Eastwood, the Today show should be renamed Yesterday, Today and Tomorrow. Says one studio publicity executive: "If you have a few Class A stars in a picture, you can play the two shows off each other until you get everything you want. On Steel...
Robertson's effort seemed to flame out earlier. He mobilized his evangelical troops to show up in disproportionate strength at the Iowa straw ballot and the Michigan pre-caucuses. But his appeal went beyond the true believers (important enough in themselves) and had a lasting impact on the shape of the Republican race. By coming in second in Iowa, beating George Bush, Robertson gave Bob Dole, the winner in Iowa, a chance to derail Bush in New Hampshire. In addition, the hard core of the right that Robertson had pre- empted was unavailable to Jack Kemp when he needed...
...SHOW BUSINESS: The spin doctors of movie publicity...
Sometimes, it seems, the biggest news on TV is a movie that hasn' t opened yet. That' s because Hollywood' s master publicists get free air time on every talk show that traffics in star quality...