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...economy, where can a cash-strapped team training for the Winter Olympics turn for help? Stephen Colbert. Seriously. On Monday night's Colbert Report, the mock-blowhard host of the Comedy Central show announced that he will ask his loyal fans to donate money to the U.S. Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as "Deposit Savings in Bong.") In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions...
...show's producers called the U.S. Speedskating office in Salt Lake City and the parties quickly hammered out a deal. "My gut reaction was, 'Great,' " says Crowley. "It's a unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months...
...skaters should probably temper their enthusiasm, because Colbert isn't exactly cutting a check to U.S. Speedskating for $400,000. Over the next few weeks, the show will plug the sport regularly and feature speedskating in a few bits. The team is counting on the generosity of Colbert's audience, in both a down economy and around the holidays, when spare change goes to stocking stuffers. "It's a gamble," Crowley concedes. U.S. Speedskating was in preliminary discussions with a few sponsors, but none were willing to pay $100,000 for the suit space. And with the Olympics just...
Young Rubina Ali's social diary has been more than full these past few months: a trip to Paris; a tea party in Westminster, London; a dance show in Hong Kong; product endorsements; and numerous trips in and out of India for award shows and to promote the Slumdog Millionaire child actor's autobiography, Slumgirl Dreaming. However, the school she attends in Mumbai along with her co-star Azharuddin Mohammed Ismail is not happy with her attendance or attitude. School officials say the girl now disregards the teachers she once always greeted politely in the morning - that is, when...
According to Fonseka and other Sri Lankan officials, the DHS contacted the general on Oct. 28 during his trip to the U.S. to visit his daughters, who live in Oklahoma. Fonseka, who holds a U.S. green card permanent-residency certificate, was asked to show up for an interview on Nov. 4. According to Sri Lankan Foreign Minister Rohitha Bogollagama, Fonseka had been told by the DHS official that the objective of the interview was to "use him as a source against Defense Secretary Gottabaya Rajapaksa." Apart from being a co-author of the successful campaign against the Tigers, Gottabaya Rajapaksa...