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Today the idea of a mad loner silently avoiding attention seems like a quaint throwback. In August, a VH1 dating-show contestant was charged with the murder of his ex-wife, then committed suicide. And on Oct. 15, America spent an afternoon being literally distracted by a shiny object, watching news choppers chase a silver balloon that we were told carried a presumably terrified 6-year-old boy. When we learned during the coverage that Falcon Heene's family had twice appeared on ABC's Wife Swap, who didn't have the same thought? That if Falcon's parents would...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

Would and did, says the sheriff of Larimer County, Colorado. Richard Heene, a self-styled scientist obsessed with tornadoes, aliens and getting a reality show, allegedly spun a plan to fake his son's Icarus-meets-Up ascent and become famous. But fame bit Heene when, on Larry King Live, Falcon heard a question directed to him by his father and made the mistake of answering honestly: "You guys said that we did this for the show...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

...this for the show": if some 21st century Betsy Ross were designing a new American flag, she could slap that baby on a ribbon in an eagle's talons and call it a day. Whether it's conceiving octuplets and shopping a TV deal or screaming "You lie!" at the President and reaping millions of dollars in campaign contributions, the equation is the same: Act out = get paid. (See the top 10 shocking hoaxes...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

Whatever the legal process uncovers, the story of Richard Heene - incessantly pitching producers across Hollywood his show about a wacky storm-chasing family, parading Falcon on morning shows though the boy was sick, twice, on air - is like an updated Mosquito Coast but with the eccentric dad dragging his family into the floodlights of reality TV instead of away from civilization. (See a brief history of do-it-yourself ballooning...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

...blame him, really? When the Heenes went on Wife Swap (in which two families trade mothers, who agree to live by the other family's rules) in 2008, Richard was such a belligerent jerk that, naturally, the Heenes were invited back for the show's 100th episode. America wanted more! And boy, did we get it. (See pictures of Americans in their homes...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

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