Word: showings
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Dates: during 1940-1949
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...reviews and audience apathy caused This Is Broadway to switch from being a Lonely Hearts clinic to a variety show, spiced with Fadiman's pontifical urbanity, Burrows' gags, and the astringent flavoring of Kaufman's strong dislikes (nightclubs, classical music, opera). The panel still listened to problems, but with more than half an ear for contrived comedy. (A soprano complains that her father won't let her go to Dallas without a chaperone. Fadiman: "Doesn't your father trust you?" Soprano:. "Yes, but he doesn't trust anyone else...
With well-paced acts, some high-level ad-lib talk and a genial approach, This Is Broadway last week was one of the first of the summer TV sustaining shows to nab a fall sponsor-AVCO's Crosley Division (radios & TV sets). Though gratified by the windfall, Fadiman (who had been against the serious approach from the beginning) had urged all along that Broadway be changed from an hour-long show to its present 30 minutes. "One thing about this show," he once mused, "it's delightfully improvable...
...show off its new line of Christmas merchandise, McKesson & Robbins, Inc. last week gave a holiday-style party for Houston druggists. There was eggnog, turkey with all the trimmings, even a Santa Claus (and to help welcome the druggists, three feminine assistants in low-cut gowns). McKesson hopes its customers enjoyed themselves enough to run its Christmas sales in Houston up to a million dollars this year, or double last Christmas' sales...
This week, Behr-Manning began foiling imitators. Henceforth, its trademark will be stamped with a special ink on every piece of Norzon. Even when hidden by the lining, the stamp will show up under an X-ray machine such as many shoe stores now use for fitting...
...frayed telegram on Menke's cabin wall. Dated 1925, it was an urgent request from Novelist Edna Ferber for the Goldenrod's schedule. Suspecting that she was a spy for a rival boat, Menke snubbed the message, leaving her to gather most of her local color for Show Boat on a competing vessel, the Cotton Blossom...