Word: showings
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Dates: during 1980-1989
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...over, make promises to, open their wallets for? Last February, after more than ten years at CBS, she was hired away by ABC for a reported $1.6 million a year. The primary lure: the chance to join Sam Donaldson as co-anchor of Prime Time Live, the new weekly show that will debut this Thursday at 10 p.m. EDT. In addition, ABC dangled occasional fill-in anchor duty on World News Tonight and Nightline. The prospect of losing Sawyer so rattled CBS's bigwigs that they virtually handed her a blank check in an effort to keep her; then, when...
Today, as the networks fight to retain their dwindling audiences, prime-time news programming is becoming more desirable because it costs only about half as much to produce as entertainment fare. And to compete in the glitzy arena of The Cosby Show and Dallas, stars are a must. Other entertainment elements are creeping into these shows as well. On Prime Time Live, Sawyer and Donaldson will be joined by an unusual (for a news show) featured player: a live studio audience. Both Yesterday, Today & Tomorrow and the revamped West 57th will feature dramatized "re-creations" of events, a dubious enterprise...
...able not only to report the news but to communicate it effectively. An appealing on-camera demeanor is no less important than a writer's prose style or a magazine's layout. "You have to be a special combination of person to be the focal point of a successful show," says NBC News president Michael Gartner, a former newspaper editor. "You have to be a good journalist, and you have to be able to deliver the message -- which a print person doesn't have to do -- in person, in somebody's house...
...often wound up on the CBS Morning News. "I would sleep all night on two secretarial chairs so I could get up at 4 a.m., stalk the halls and see what I could get," she recalls. Her live exchanges with Charles Kuralt led to her being tapped as the show's co-anchor, and Sawyer made the leap from journeyman correspondent to network star...
...anchor with Kuralt and later Bill Kurtis, Sawyer helped boost the ratings for the No. 3-ranked morning show to their highest levels ever. Colleagues were impressed by her dedication. "She would show up at 2 o'clock in the morning and write her own copy," recalls a producer. "This was unheard of. There was no way you could not respect her." But she soon grew dissatisfied with the low priority the Morning News was given at the network and with the trivia she was sometimes forced to handle. "I thought this is not really what I should be doing...