Word: showings
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Dates: during 1990-1999
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...soon to be former morning show, CBS This Morning, perennially finished third in the ratings, largely because the network committed scant resources to it. Now it has tapped the high-priced Gumbel and built a sleek, $30 million Fifth Avenue studio because it can't afford not to. Situated in the only time slot in which network audiences are actually growing, the morning programs earn as much as half a billion dollars a year, led by Today, which just celebrated 200 weeks atop the ratings. (The shows are also valuable for shilling nightly newsmagazines, cable sister shows and other network...
...have to use it in the film!" Which Mann did. It became an onscreen outburst that Wallace delivers sarcastically to Bergman, his once devoted younger colleague: "Oh, how fortunate I am to have Lowell Bergman's moral tutelage to point me down the shining path, to show...
...while he was producing the piece for us." Bergman insists he didn't start thinking about making the story into a film until after Wallace told him he was about to be fired by Hewitt for having brought Wigand--then the subject of a false smear campaign--to the show in the first place...
Clayson, 32, has a different set of demands to get used to now though. Tapped this summer as Bryant Gumbel's co-host on CBS's The Early Show, which makes its debut next Monday, the former ABC News reporter will be a key element--perhaps the key element--in her network's attempt to grab at the groaning breakfast buffet of advertising dollars that is morning television...
...lighter second; glass-walled, tourist-courting studios; platonic marriages of male and female anchors (the assumption that Gumbel's partner would be female was so absolute that CBS dubbed the search Operation Glass Slipper). The producers describe their differences with vague intangibles, complete with promises to be "the show for the next millennium...