Word: showings
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Dates: during 2000-2009
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...economy, where can a cash-strapped team training for the Winter Olympics turn for help? Stephen Colbert. Seriously. On Monday night's Colbert Report, the mock-blowhard host of the Comedy Central show announced that he will ask his loyal fans to donate money to the U.S. Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as "Deposit Savings in Bong.") In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions...
...show's producers called the U.S. Speedskating office in Salt Lake City and the parties quickly hammered out a deal. "My gut reaction was, 'Great,' " says Crowley. "It's a unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months...
...skaters should probably temper their enthusiasm, because Colbert isn't exactly cutting a check to U.S. Speedskating for $400,000. Over the next few weeks, the show will plug the sport regularly and feature speedskating in a few bits. The team is counting on the generosity of Colbert's audience, in both a down economy and around the holidays, when spare change goes to stocking stuffers. "It's a gamble," Crowley concedes. U.S. Speedskating was in preliminary discussions with a few sponsors, but none were willing to pay $100,000 for the suit space. And with the Olympics just...
...Phil Hellmuth has forgotten more about poker than I will ever know," says Begleiter. "So if he says I will make a big mistake I presume he is a heavy favorite to be right. But I guess I'll still show up and see what happens." Begleiter acknowledges the X-factor dimension he brings to the final table but says it could be his ace in the hole; his unpredictability helps make him a dangerous player...
...Some researchers, including Lisa Wise-Faberowski, an assistant professor of anesthesiology and pediatric cardiology at the University of Colorado, Denver, think the effect in humans won't be easy to show. At the ASA conference, Wise-Faberowski devoted her presentation to chiding researchers for worrying prematurely about "anesthesia-induced neurotoxicity," pointing out that it has been seen only in "cell cultures and lab animals." If anesthetics have always been neurotoxic, one slide in her presentation asked, "Why is it only an issue now?" She and others point out that non-human testing of anesthetic safety has an unreliable history...