Word: showmen
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Dates: during 1930-1939
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Europe knows Richard Tauber as well as the U. S. knows John McCormack. The two have much in common: they are both good showmen, both fat men with infectious smiles. Both started in opera, went in later for lieder. Both frankly cater to the people's taste to their own tremendous profit. Their phonograph records are bestsellers. They are not above making sound films or capitalizing on the theme songs...
...hired by Hearst's Journal. He was not aware until starting work that the Journal, like all other Hearstpapers, could get scarcely a line of theatrical advertising. Following the disastrous Iroquois Theatre fire in Chicago (1903) Hearst papers cartooned the showmen Marc Klaw and Abraham Lincoln Erlanger sitting in electric chairs. A Hearst boycott by virtually every important producer was the result. By sheer nerve and persistence Zit placated Erlanger, broke the boycott...
...colossal monument to cinematic lavishness, is the Roxy Theatre in Manhattan. Showmen, long impotent in creating new superlatives, can murmur nothing except "titanic" when they think of the $10,000,000 that went into its erection. But few stockholders in Roxy Theatres Corp. are proud of their palatially gaudy enterprise. For, despite the fact that Fox soon bought control, Roxy A stock has declined from its offering price of $40 in 1925 to $22, has never been listed on any exchange. And Roxy performances, while resplendent with tinseled stage-shows, redundant with the harmony of a vast 80-piece orchestra...