Word: showmen
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Besides being the greatest football coach of his day, Rockne was a chemistry prof and a keen student of human emotions. He was also one of the greatest showmen since P. T. Barnum. With names like Madigan, McMullan, Murphy and Moynihan in his lineup, he dressed his men in Kelly green (the colors of Notre Dame are blue & gold) and they became famous as the Fighting Irish...
Rose, who likes to pose as a lovable little gaffer, runs plugs for some of his rival saloonkeepers' shows, admires other space-grabbers ("One of the great showmen of all time is a kindly, pickle-faced fight promoter named Mike Jacobs . . . rates with Barnum, Ziegfeld and Roxy") or endorses the free entertainment of watching Manhattan's public markets and Broadway's fancydancing billboards. He advises customers not to tip his waiters too much, warns "If you are looking for naked tootsies, the Horseshoe is not your cup of tea" (but slyly suggests that the girls are more...
More than any other group at Harvard, the Pudding boys are showmen. "Proof of the Pudding" is done with informal verve, but with professional style...
...Showmen Lieut. General James H. Doolittle, who was quite a showman himself in his earlier air-race days, braved the hazards of an Olsen & Johnson show in Chicago, did all right...
From then on Oliver Morosco was one of the nation's most spectacular showmen. From a succession of Broadway hits including The Bat and Peg o' My Heart (with a glamorous new star, Laurette Tay lor) he made more than $5,000,000. But an 18-year-long plagiarism suit over The Bird of Paradise dogged most of his career, and in 1923 he was neck deep (though later cleared) in a $2½ million stock swindle involving his vast theater holdings. About that time, his shrewd judgment of box-office began to fail him. After passing...