Word: showmen
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Fact remained that even if the public had packed all the seats of the Music Hall twice daily, the margin of profit, after taking out Roxy's $100,000 weekly overhead, would have been extremely small. Showmen recalled the old Hippodrome, last seat of spectacles. There one used to be able to witness such theatrical colossi as herds of performing elephants, tanks full of mermaidens, the siege of Port Arthur, the capture of Veracruz. Public apathy landed the spectacular old Hippodrome on the rocks in 1929. As holder of one of the largest individual stakes...
Small dapper Congressman William I. Sirovich of New York is one of the best showmen in the House of Representatives. An M. D., he has been known to line up a row of grisly exhibits across the Speaker's rostrum to impress upon his colleagues the evils of narcotics. He is the author of Ten Commandments to End the Depression. He is also the author of three plays. To the assistance of other playwrights and other showmen Congressman Sirovich rode full tilt last week...
...side of the truck a sign blazons: "New York American Christmas & Relief Fund Lunch Wagon." For placing a breadline (the American calls it a "sandwich line") in the most con- spicuous spot he could find, Publisher William Randolph Hearst has drawn bitter condemnation from a variety of sources. Showmen declared that the spectacle of misery at the doors of their theatres caused strollers to change their minds about spending money for fun. Merchants charged that out-of-town buyers are actually depressed by the scene to the point of curtailing orders. Many an observer has seized the handy conclusion that...
Europe knows Richard Tauber as well as the U. S. knows John McCormack. The two have much in common: they are both good showmen, both fat men with infectious smiles. Both started in opera, went in later for lieder. Both frankly cater to the people's taste to their own tremendous profit. Their phonograph records are bestsellers. They are not above making sound films or capitalizing on the theme songs...
...hired by Hearst's Journal. He was not aware until starting work that the Journal, like all other Hearstpapers, could get scarcely a line of theatrical advertising. Following the disastrous Iroquois Theatre fire in Chicago (1903) Hearst papers cartooned the showmen Marc Klaw and Abraham Lincoln Erlanger sitting in electric chairs. A Hearst boycott by virtually every important producer was the result. By sheer nerve and persistence Zit placated Erlanger, broke the boycott...