Word: showroom
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Vice President Al Gore '69 is a strong proponent of information highways. No one but Richard Stallman seems to worry about the vehicles that will travel them. It would be impossible for me to build my own car from scratch, but I can certainly pick out options in the showroom. In the same way, GNU and EMACS can be customized and extended to my individual needs in a way that Windows or System 7 can never...
...infomercials. Viewers could order up lengthier, information-packed ads for such products as insurance or automobiles the same way they order up programming. "When you get ready to buy a car," predicts Geoff Holmes, Time Warner's senior vice president for technology, "you could literally call up the showroom of each of the major car dealers and do a sort of 15-minute browse." Video classifieds could be next: simply scroll through the house listings and call up the ones that interest you for a full video presentation...
...adherence to the U.S. embargo. But in November Tokyo announced the resumption of foreign aid to Vietnam. That was the sign for major Japanese firms, which had been operating through foreign subsidiaries for several years, to enter the Vietnamese market with a splash. Already there is a gleaming Toyota showroom in Ho Chi Minh City. Says Tran Bach Dang, one of the top three commanders of the Tet offensive: "I could almost understand the embargo before, but now it makes no sense. Does America want Japan to take over this whole region...
...years ago, Yasuharu Kondo was overwhelmed with customers at his Toyota showroom in Tokyo. Sales were booming, and most shoppers looking for top-of- the-line models, the best their yen could buy. Those days are gone; today Kondo surveys a showroom full of sparkling new cars -- and not a customer in sight. "In my 30 years as a salesman," he says, "I have never seen it as bad as this...
...other countries that should launch a major auto-buying spree. Thailand's market may be only a fraction of the size of the U.S.'s, but it offers a taste of things to come in some Southeast and West Asian countries -- and someday China and India. Yasuhara Kondo's showroom may not enjoy another boom, but Toyota and its large rivals are looking to wider horizons...