Word: showroom
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...business arena is more alluring to Korean manufacturers than the U.S. auto showroom. Americans bought some 11 million cars last year for $131 billion. Hyundai, whose Pony subcompact is already the best-selling import in Canada, may be able to capitalize indirectly on the lofty reputation of products made in Japan. Says Edward Klein, a Canadian auto dealer who sells the Pony: "People perceive it as a quality car because it comes from the Orient." That perception has some foundation: Japan's Mitsubishi owns 15% of Hyundai and supplies the technology for the Excel's engine and transmission...
...skills of its two new units to move into special areas of technology, especially with the Saturn project, which aims to build a small car that can compete with Japanese models. EDS is designing computer software that will link all aspects of Saturn operations from the showroom to the shop floor, while Hughes will develop electronic systems for GM cars...
...restaurant owners along Stevens Creek Boulevard in San Jose, gets a bad case of the blues. But one of the best barometers of the health of California's computer manufacturers is Doug Young. He manages the Porsche dealership in Sunnyvale, in the heart of Silicon Valley. Sales at his showroom, where the most expensive models go for $50,000, are so sensitive to the region's economic trends that a few days of good news will generate a mini Porsche rally. On the other hand, downtime in the local semiconductor and computer industries leaves Young's salesmen spit-shining fenders...
...American Motors, which last week slashed their financing rates. Ford matched GM's 7.7%, and Chrysler and AMC went even lower, to 7.5%. Compared with conventional car loans, which carry rates as high as 13%, the automakers' deals strike customers as a steal. At Village Ford in Dearborn, Mich., showroom traffic increased 50% last week. "When they come in the door, they're ready to buy. We've been absolutely swamped," says Bob Wheat, Village Ford's general sales manager...
...seamy night life. Now it is going through an efflorescence. Boutiques and malls throughout the U.S. are aglow with it. In the hands of architects, sculptors and even film directors, it is being put to complex and dazzling new uses. "Neon can be cool and elegant," says Paul Barrend, showroom manager of a Chicago neon workshop called Light & Space Design, "or it can be wild and vibrant. It calls attention...