Word: showroom
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...Peach has driven his year-old Ford, its seats still protectively covered in their original showroom plastic, through a working-class neighborhood of government-subsidized houses, down Owen Road and through
Since word about Capraro's latest customer spread, business has picked up nicely for his firm, Jerry Guttenberg, Ltd.* The publicity is likely to continue. After trying on dress after dress in his Manhattan showroom last month, Susan Ford whirled around and sighed: "Oh, Albert. When I get married, you will design my wedding dress...
...meantime, the nation's fourth automaker, American Motors Corp., is making an even bolder play to increase showroom traffic. Despite the dismal sales climate, A.M.C. is bringing out a brand-new car. Called the Pacer, the new entry is a two-door subcompact aimed primarily at the urban market...
...faith in the American automobile industry is to some degree the result of Alfred Sloan's theory of salesmanship; "make money, not cars." The former head of General Motors discovered that he could make money by transforming cars from transportation vehicles into emotional symbols. Solan added diversity to the showroom, psychological lures to the sales pitch, status to the concept of auto travel, and price to the price tag. The public is only now beginning to realize how it has been cheated psychologically. This memory will not fade quickly...
This, of course, is good news for businessmen. For example, John Anselmi's Outlaw Inn motel has enjoyed a 99% occupancy rate for 18 months, and Anselmi has sold 400 mobile homes (average price: $14,000) at his Wheel Estates showroom in the past year...