Word: showroom
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...Italian manicurist and a blossomy German blonde, De Funès stays right behind him all the way in a green Jaguar, which is tailed, in turn, by a furtive Austin-Healey carrying members of a rival gang. Always mirthful if not memorable, and photographed in crisp showroom color, The Sucker is funniest on side excursions, particularly a sopping wet and agreeably ribald robbers-and-robbers chase among the stony nudes of the Tivoli fountains near Rome...
...rest of the fleet consisted mostly of standard inboards and outboards that might have come from a showroom window. But Jerry Langer's No. 10 was strictly do-it-yourself. An out-board-engine dealer from Miami Beach, Langer had borrowed a Fiberglas mold, poured himself a hull, tacked two ordinary 90-h.p. motors on the back. Just before the race, he decided that he didn't like the pitch of his propellers, so he took a hammer and pounded away until they looked "about right...
...switches are important because automen believe that each rental car is a rolling showroom for their products. "It's one helluva demonstrator," says Fred C. Zimmerman Jr., general marketing manager for Ford's Lincoln-Mercury division. "There is no salesman riding along, and nobody bothers the guy. The car practically sells itself." The auto companies help pay the costs of any rent-a-car ad that plugs their cars by name; one reason Hertz is switching to Ford is that Chevrolet declined to pay more of mutual advertising costs, while Ford offered to pay a generous half. Rental...
...their boxy lines and blossomed forth in hard-tops and convertibles, with bucket seats, floor-mounted gearshifts and even a big, 8-cylinder engine that is definitely not economical. The fastback Marlin, introduced last March, is as sporty a car as Detroit manufactures today; it was rushed onto the showroom floors to give the public the message that American can be a swinging outfit...
Buyers, devil-may-care in the showroom, found store owners back home far from bold, and plenty worried. Hess's Department Store, in Allentown, Pa., faced picket lines of women (WE DRAW THE LINE, read the placards), was stuck with a shipment and the likelihood of few, if any, sales. Manhattan's Lord & Taylor changed its mind even before the suits arrived. "They will be sealed up immediately," said the store's president, Melvin Dawley, "and shipped to the poor." More sophisticated Western ladies snapped up models available in San Francisco stores and over the warnings...