Word: showroom
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...wealth of choice makes it possible for the single-minded consumer to buy a car or appliance that is practically custom-made-but he inevitably pays for the privilege. "Imagine the poor woman who walks into our refrigerator showroom to buy a refrigerator," says Maurice Leifler, executive sales director of Chicago's Polk Brothers discount chain. "She looks around and sees 55 different models. Where does she start?" The buyer is so baffled that she often does...
...fast. Buick General Manager Edward T. Ragsdale happily reported that dealers sold an estimated 20,000 the first two days, ordered 52,358 more the first week. In little more than a week, Buick had accomplished a sales job that required two months last year. From Boston to Seattle, showroom crowds ran two to four times higher than last year's. So did firm orders. "Only one thing has kept us from selling a whole lot more right now," said Sales Manager Clarence J. Lauer of Emerson and Orme Buick, Washington, D.C. "People want to take a look...
...dealer still said no. So Marcella alerted the Houston Post to send over a photographer, then drove to the auto showroom. There she rammed her Chevy through a 3-by-10-foot plate-glass window and right into the side of a shiny black $6,000 Lincoln Continental. Damages: $2,300 to the building and the Continental, $1,000 to the Chevy, a cut lip for Mrs. Norman. The enraged company manager signed a complaint charging Mrs. Norman with malicious mischief. She posted $400 bail, airily said Metro could "go ahead, sue, I'm broke," and went back...
...were hot. Another major beneficiary of the farmer's new-found prosperity was the farm-machinery business. Owner Don Berkemeir of the Lytle Implement Co. reported that he sold 25 new tractors so far this year, drew groups of up to 25 farmers at a time to his showroom to view the latest in mechanical hay balers. "Business," said Berkemeir, "is within a few dollars of double last year." Used tractors taken back as trade-ins scarcely stay in the shop long enough to be oiled and repainted. Fresh from selling off 160 head of feeder cattle, Farmer Bill...
Another attack on such chiseling by "a few unscrupulous dealers" is being led by Oklahoma's Democratic Senator Mike Monroney. He has sponsored a bill requiring that every new car in a showroom be clearly labeled with the maker's list price. Some Detroit carmakers are privately in favor of the bill as a way of regaining customer trust...