Word: showroom
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...Disappointment. Calling the competing cars "stock" models, to imply that they are the same as any on view in the showrooms, was playing fast and loose with auto-show language. Many of the cars at Daytona contained special power packages (superchargers, fuel injection, etc.) that pushed their motors up to maximum performance and all were assembled and tuned with a care given to no car sold off the showroom floor. Detroit's assembly-line mechanics always allow for a certain amount of "slop tolerance"; Daytona's setup experts allowed almost no tolerance at all. They had thousands...
...Chicago last week, dealers were dropping "Used Cars Wanted" signs into their showroom windows; in Seattle, Dallas, Omaha and Detroit, salesmen were unable to satisfy consumers' demands for good '53-'55 models. The National Automobile Dealers Association estimated that U.S. used-car inventories, from "creampuffs" to "dogs,"* were one-third below normal...
Consumer Reaction. In Hollywood, goaded by the sight of glittering new Oldsmobiles in an auto agency, unemployed Painter Clifford Frazier wheeled his dilapidated 1951 Chevrolet through the showroom window, smashed against a new Holiday sedan, explained: "I was mad at the world...
Fashion Tabulator. Remington Rand has developed an electronic ordering and tabulating system for Jonathan Logan, Inc., women's apparel manufacturer, says it will slash as much as two weeks from the order-production-delivery cycle. In the showroom, buyers' orders are recorded on punch cards, transcribed to manufacturing tickets, speeded to cutting rooms. The electronic system spots buying trends, permits producers to concentrate on their best-sellers and to drop the slow-moving also-rans...
Golden Dress. One of the big reasons for the final blowup was one of Lady Docker's dazzling schemes: open a Gold Showroom in Paris featuring one of the gold-plated Daimlers. As the idea grew, so did the expense, until finally Lady Docker simply had to have some gear to go with it: a gold-plated dress, a mink cape and a mink-trimmed hat. The outfit cost $20,-ooo but, said Lady Docker: "Since I was doing nothing more than acting as a model, I decided to charge it against tax." When the tax people objected...