Word: showroom
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What worried automakers most was the fact that price-shaved 1953 cars were competing with new models on many showroom floors. Two months after the 1954 Dodges came out, dealers still had new 1953 Dodges on hand. Total number of unsold new cars in dealers' hands on Nov. 20 was 559,000, highest in history for that time of year. Unless most of those are sold, the auto industry will fall short of its expected sale of. 6,000,000 cars in 1953; even worse, it might slow down sales of 1954 models next year...
...Competition. In Wickenburg, Ariz., Chevrolet Dealer Bernard Hill proudly decorated his new showroom with wallpaper featuring illustrations of old-model automobiles, discovered too late that the old models were all Fords...
...many U.S. husbands, when he pioneered the sensationally long dresses of the New Look. Last week Designer Dior was tinkering with the hemline again, moving it in a different direction. While 250 fashion experts, most of them from the U.S., looked on questioningly, Dior mannequins glided into his showroom wearing new skirts of startling shortness, their hems raised to a height of 15 to 17 inches above the floor (present average: 12 to 14 inches...
...town as usual. They roamed the streets and pushed at doorbells; they begged for cookies and smeared the store windows with slogans written in soap. But one window they steadfastly refused to touch. On the morning after the big night, the plate glass of the Higgins-Pontiac showroom was, as always, clean...
...auto builder. A three-time visitor to the U.S., he has picked up Yankee ways, pops out press releases that would make a sedate company like Rolls-Royce quiver in embarrassment. Sample: "Mr. Clark Gable has [owned four] Jaguars; Mr. Adam Gimbel has two ... To visit the New York showroom is to court the possibility of rubbing shoulders with many notabilities of rank and fashion...