Word: showrooms
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...than Nadja Swarovski, 36, a London-based cousin of Buchbauer's and Langes-Swarovski's. In a previous job at a New York City p.r. firm, Nadja says, she realized Swarovski had not been effective at communicating its link with fashion. She launched several initiatives, including setting up a showroom in New York, where American designers are invited to paw through 200 drawers filled with crystals. There are event sponsorships and clever collaborations with fashion and interior designers, the most successful of which has been Crystal Palace, launched in 2002 for inventive lighting projects. Several of them, particularly Norwegian designer...
...discounts."You can still move the market with incentives. We've protected our share but its become more expensive,"LaSorda says. In addition, the competition in the segment is also about to get tougher as GM launches a new truck this fall and Toyota puts its new truck in showroom floors in January, LaSorda says...
...Flickr This public showroom for personal pics is one of the fastest-growing social networks on the Web, and now it has a blog
...Further along at No. 37 is Le Vestiaire, tel: (32-2) 474 601 490; le-vestiaire.com, a workshop and showroom for the quirky casual wear of Caroline Foulon, Val?rie Berckmans and Daniel Henry; and C?line Collard, who uses irregular-cut necklines, funky buttons and ruched sleeves to create T shirts a cut above the ordinary...
...young designers Aude de Wolf and Vanessa Vukicevic who draw their inspiration from contes noirs (dark tales). "Our style is somewhere between little girl and dangerous woman," says Russian-born Vukicevic. Further along at No. 37 is Le Vestiaire, tel: (32-2) 474 601 490; le-vestiaire.com, a workshop and showroom for the quirky casual wear of Caroline Foulon, Valérie Berckmans and Daniel Henry; and Céline Collard, who uses irregular-cut necklines, funky buttons and ruched sleeves to create T shirts a cut above the ordinary. And when the money is burnt and the plastic has melted...