Word: showrooms
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...Gill, 38, owns an Oldsmobile dealership in Columbus, Ohio, that in the past year has moved $30 million worth of Achievas and '95 Auroras and whatnots out of its showroom and off the lot. Plenty of people bought new and used cars from this man, and he talks openly about how he got them to do so: "I never let a customer walk in my life. I had just one goal in life: to be the No. 1 volume dealer. What could I do to close that customer on the showroom floor now? Our approach was to deliver them...
...tell the salespeople, the ones who deal with customers face-to-face. To help this process along, Oldsmobile has opened a $25 million "Vision Center" in a nondescript industrial park outside Detroit. Inside, the facility resembles a movie sound stage, with flowing spaces and a spiffy, glass-walled showroom of the future. Large framed printed slogans (OLDSMOBILE'S FUTURE IS IN THE HANDS OF OUR CUSTOMERS) hang on the walls...
...last dozen years, Carolina Herrera, who designed Caroline's wedding dress, was Onassis' favorite designer. "Once," says Herrera, "she was in my showroom, and I had some buyers from Neiman Marcus. She was trying on a suit. She came out and she saw all these people sitting there and she turned to them and said, 'Don't you think this is lovely?' And they almost fainted when they saw who was modeling." Says Herrera: "We used to laugh about...
Even small items, such as network interface cards or software, cannot be bought at the TPC showroom--located near Claverly Hall--but must be ordered there and later picked up at the warehouse in Allston. At a University where most students rely on public transportation to get around, this level of (non)service is unacceptable. It is not surprising that many students order computer supplies by mail...
...students at other universities. Second, TPC should offer free or low-cost delivery to students living in Harvard housing, just as it delivers to faculty members in their offices. And third, TPC should begin actually selling small-ticket items, like modems, interface cards and software from its conventientaly-located showroom near Claverly Hall...