Word: showrooms
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Last week Temperature Corp. opened its doors to the public in a sleek, black-walled showroom in Manhattan's Chrysler Building. Banker friends of Walter Chrysler Sr. dropped in the first day to shake hands with his son. Hotel managers popped in to have a look at the little, air-cooling, air-washing, dehumidifying device which Temperature Corp. will sell for $175 plus installation and condensing unit. "Airtemp" will be manufactured in Detroit by Amplex Manufacturing Co., a division of Chrysler Motors. Standing less than three feet high, the cabinet is attached to an ordinary electric base plug and water...
...down at his drawing board last month to plot a setting for legal beer. His incentive was a contest of the Architects' Emergency Committee. Last week the designs for taprooms, cafes and beer gardens were hung in Manhattan's Industrial Mart, an idea showroom for the hotel & restaurant trade. One Peter Copeland, an architect who has not paid his rent in two months, won the first prize for both cafes and taprooms. His cafe had a modernistic oval bar in blue and white. One Kate Hall won first prize for a beer garden design, showing tables around...
...Mont, 29, a slim, Manhattanized Turk. He was an unsuccessful interior decorator until in June, 1932, he got the idea of using fancy bars as a wedge to redecorate people's apartments. He would sell a bar that looked fine in his Modern Salon Co.'s Manhattan showroom but looked like a fair carrousel in the customer's apartment. Then Mont would redecorate the room to match the bar, the whole apartment to match the room. He made more ornate bars, got bigger decorating jobs. He puts all his profits back into the business, keeps...
Died. William E. Metzger, 64, automotive pioneer, co-organizer of Cadillac Motor Car Co.; of heart disease after four years' illness; in Detroit. He attended the world's first automobile show (London, 1895), returned to build & operate the first U. S. automobile retail showroom (Detroit, 1897), help stage the first U. S automobile show (New York's Madison Square Garden...
...corner of the Manhattan offices occupied by the French Consulate is the Pierre Matisse Gallery, a showroom run by the suave young son of the great French painter, Henri Matisse. Last week this gallery had something of major importance to show to importers, passport vise seekers, messenger boys and visiting celebrities: an exhibition of drawings by Aristide Maillol whom France ranks, with Antoine Bourdelle, as one of the two greatest living sculptors...