Word: shows
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Dates: during 1940-1949
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What scared admen themselves was the cost of television advertising. Though the youngest and least-tested medium, it was already the most expensive. Young & Rubicam's Director of Research Peter Langhoff estimated that a half-hour television show in New York cost an advertiser $60.17 for every 1,000 sets reached. Though not exactly comparable, the radio network cost is only $2.40. The villain was production expense. For example: production costs of Ford's hour of radio drama are $10,000 a week. Besides actors, ten production people are needed. Production costs of a similar Ford show...
...recording both pictures and sound on a single 16-mm. film instead of recording them separately, as before, ABC and RCA expect to cut recording costs from $225 to $60 for a half-hour show...
...Boston, where Lassie was starring in Hills of Home, a collie showed up at the box office to be photographed, while a pressagent explained that the dog rated a pass to the show because he was a relative of the star...
...Indiana, exhibitors were considering some joint action. Against the threat of radio giveaway programs (see RADIO & TELEVISION), they made plans for a movie-house giveaway show involving at least 125 theaters...
When My Baby Smiles at Me (20th Century-Fox) is a watered-down version of the durable stage hit Burlesque.* The old plot is still there, but the characters have been tidied up. The play treated burlesque as a pretty tough part of show business. In the movie, it is just more of the same old backstage life where actors occasionally misplace a pronoun...