Word: shows
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Dates: during 1960-1969
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Thirty minutes and one program later, Joe had brazened his way to one of the biggest TV surprises since his New York Jets won football's Super Bowl. Television, after all, is already surfeited with football, with talk shows and lowbrow entertainment. The Playboy After Dark series, by another TV interloper. Hugh Hefner, is all pretension and forced fun. Yet somehow, as U.S. viewers discovered in the premiere last week, Joe's show had an insouciance, a spontaneity and a genuine joie de vivre that even congenital Namath haters must have found infuriatingly engaging...
Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
...opener last week proved the buyer's wisdom. The show was introduced by a miniskirted blonde, one Louisa Moritz, a sort of Goldie Hawn with a Judy Holliday accent. Louisa sashayed through the rest of the program all too obviously deepening her rapport with the host. Next, in what is to be the series' standard format. Namath and Schaap quipped and kibitzed through film clips of the Jets' latest game. Dick reveled in the miscues, while Joe extolled the "pure grace" of his own passing style. Namath was more modest about his fluffs as a TV rookie...
...year. Another ex-colonel, Arieh Shachar, took over the money-losing government trucking company called Mifalei Tovala, promising to turn a profit within a year or close down the company. He replaced its ancient fleet of trucks and fired 70% of the headquarters staff, starting at the top "to show the workers that the reforms were just." Shachar also negotiated a new labor contract that increased the drivers' work hours by 15%, with no raise in pay; he accomplished that by holding out an offer of better pensions and threatening closure as an alternative. The first year...
Proud Lineage. Lester himself shows few signs of fatigue; in fact, he gets better with each film. The two Beatles movies and The Knack had a glossy, TV-commercial cleverness about them that made the chaotic brilliance of How I Won the War all the more surprising and gratifying. Last year's Petulia was one of the few successful American attempts to tell an adult love story, an unusually acute and sometimes vitriolic account of the way two lovers destroy each other. The Bed Sitting Room carries reminders of both the other films and of other styles. Indeed...