Word: shows
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Dates: during 1970-1979
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Five months ago he was what Hollywood likes to call a complete nobody. A struggling comic, he had passed virtually unnoticed through improvisational clubs and two flop TV series (the revived Laugh-In, the Richard Pryor Show). Then, last fall, ABC unveiled its new offerings for the 1978-79 season. Robin Williams, 26, was given the lead in Mork & Mindy, a spacy sitcom, and he became what the moguls love to call an overnight star. For once the Hollywood hyperbole is actually appropriate; Mork & Mindy is often at the top of the charts and is seen by an average...
...mail response to the episode was so large that a spin-off series was created for Williams. Mork & Mindy was a hit even before it went on the air. Director Howard Storm recalls the series' first taping: "Most of the time the studio audience for a new show is down. They don't know the characters. With Mork, they went crazy...
...shows we have on encourage family viewing together. What we have tried to do, particularly in the initial hour of the evening, is to put on shows that encourage people to sit down and watch with their kids and have a dialogue. Happy Days and Laverne & Shirley really reinforce certain things within a family as they watch together. One of the most pleasing things is that not only is Mork & Mindy an enormous success, but that the social comment and the moral point made at the end of that show every week are just overwhelming. It is a message about...
...focus, unfortunately, is always on the rating battle and on what are the top ten shows. I mean, it's like a crime if you're not in the top ten these days, which is mind boggling. You can have a show that reaches 14 million or 15 million households, and it may be ranked in the top 40. Somehow or other, it's written up as a potential miss, which is something I find rather extraordinary. But television is like a lightning rod; I don't think it's any more competitive than...
What you try to reach for in television is that show that will play to all audiences, and once in a while you hit it. All in the Family was one. We all appreciate that the younger audience has almost complete control of the set, and since you want to get the set on and tuned to your station, you make a special effort to get shows on in the early evening that appeal to a younger audience...