Word: shows
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Dates: during 1980-1989
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...foremost problem with NBC's actual coverage is its length. Expanding Olympic coverage to a record 179 hours, NBC has eliminated the The Today Show, The Tonight Show and Late Night with David Letterman from its lineup for two weeks, in addition to the entire prime time schedule and 4 to 5 p.m. daily. This is simply too much. No diehard Olympic fan could even dream of watching all this coverage. And once you've missed a little of the action, it becomes easier and easier to miss the whole show...
...problem with this type of coverage is that NBC has eliminated the build-up of dramatic sports stories that are usually the most entertaining part of the Olympics. Instead of covering anything completely, they show everything incompletely...
...along comes iconoclast Grant Tinker, who has managed to neatly avoid both rules. His new USA Today: The Television Show, which began its nightly broadcasts last week, is an unmitigated mess. Unsubtly billed by Gannett as a "new journalism of hope," the show is neither hopeful nor journalistic. Its splashy graphics--borrowed of course from the show's paper parent--obscure a lineup that is drab and uninviting. Consider the Wednesday "spotlight": a snappy 10-second piece on the states with the highest population of pigs...
This is not to say the show was misconceived. The program was intended as a cheery supplement to the natural disasters and somber economic forecasts of the nightly newscast which it follows. Tinker, a proven NBC veteran, judged rightly that human interest is too often relegated to the last slot on the evening news...
Some already have. USA Today: The Television Show got a chilly reception when it first aired last week. Local affiliates and nervous advertisers reported that viewership was down significantly from expectations. In the hot Los Angeles market, the show racked up only half as many watchers when it went up against the sugarcoated "Entertainment Tonight...