Word: shows
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...called the queen of all media for nothing. The news that after 25 years Oprah Winfrey would be closing up shop on her afternoon talk show-cum-empire-building-exercise broke early, but she made the official announcement of the "real reason she was leaving" her way, and the way guaranteed to garner the most ratings: on her show...
...This show has been my life. And I love it enough to know when it's time to say good-bye," she said, with a tear in each eye. "Twenty-five years feels right in my bones and it feels right in my spirit. It's the perfect number - the exact right time." (See the top 10 Oprah controversies...
...thinking behind creating her own cable property is sound. Oprah's Harpo Productions is almost as successful a creator of TV programming as she is a talk show host. Dr. Phil, Rachael Ray and Dr. Oz were all sucklings on The Oprah Winfrey Show before being launched solo into syndication. And she's not done yet: Harpo and Sony just announced that a show hosted by Nate Berkus, her interior designer of choice, will be available in 2010. "She has as good an understanding of media and how it works as anyone I've ever met," says Ken Sunshine...
...Most big media companies (see Disney or News Corp.) are seeing more growth and profit in their cable operations, which have a more reliable income stream than broadcast advertising. Audiences are slipping away, and with them, high syndication fees. "Television stations have made it crystal clear that [Oprah's] show was going to get an enormous haircut if it comes back," one syndicator told trade publication Broadcasting & Cable. "Why would she want to subject herself to that when she's in such an iconic position and has a piece...
...clearly the only way she can bring any attention of the non-Naughty Kitchen kind to the new cable channel will be if she's actually on the screen. While nobody's saying whether she'll have a talk show, Oprah has confirmed she will "appear on and participate in" programs on OWN. Instead of taking their Oprah straight up for an hour a day, it seems viewers are going to get a taste of her everywhere. Ben Silverman, the former co-chairman of NBC Entertainment and now CEO of new media firm Electus, is buying. "Her willingness to migrate...