Word: shr
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...Mills is re-examining cereal boxes, Kodak has ditched the black-box camera, Swingline has streamlined its standard stapler. Any company without in-house talent is reaching for a hot design consultant. "Manufacturers recognize that consumers are looking for more than functional benefits," says Barry Shepard, co-founder of SHR Perceptual Management, the design consultancy that helped conceive the Volkswagen Beetle. "A product that matters needs to say something about the person who owns...
...cluttered marketplace, the pressure is on designers to divine what will entice consumers and to make it, from ice-cream scoops to condominiums. That process has become a business in itself for consultants like SHR Perceptual Management, whose clients, such as Ford, General Mills and Coca-Cola, want artistic help for their brands. "It's all about brand," says Mark Dziersk, president of the Industrial Designers Society of America. "It's attaching the personality to the product that's important...
...carcinogens. A bike is easy to park in a sliver of space, and of precious oil it needs only a smidgen to keep the wheels squeakless. Riders may turn rowdy, but the vehicle itself is quiet -- a blessed virtue amid the squawk-bleat- scream-grind-growl-honk-toot-wail-shr iek that is the voice of the big city...
...Christian theology, and quantum physics, are both, by comparison with the first guess, hard, complex, dry and repellent. The first shock of the object's real nature, breaking in on our spontaneous dreams of what that object ought to be, always has these characteristics. You must not expect Shrödinger to be as plausible as Democritus; he knows too much. You must not expect St. Athanasius to be as plausible as Mr. Bernard Shaw: he also knows too much...