Word: shrek
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...general audiences, PG for parental guidance, PG-13 for sterner stuff kids could still see and R, restricting children's attendance except with an adult--have adapted to accommodate the evolving tastes of moviegoers. The G now goes to few films because parents figure a PG (say, Shrek the Third) is safe. The R promises hot stuff for fanboys, which has translated into hits in several genres: violent action (300), raunchy humor (Superbad) and lurid horror (the Saw franchise). PG-13 has become the money rating. It's the one given to mainstream action movies and comedies, and it accounts...
...masses have spoken: third time's the charm. The threequels of Spider-Man, Shrek and Pirates of the Caribbean are the three top-grossing films of 2007. The Bourne Ultimatum opened to sensational business last week and promises to be the biggest moneymaker of the three Matt Damon spy thrillers...
...difference is that the first Rush Hour, from 1998, predated any of the other franchises by three years. Indeed, Rush Hour 2 came out in 2001 - the same year as the initial episodes of Spider-Man and Shrek, a year before Bourne was born and two years before Johnny Depp muttered his first Yo-ho-ho. In the blockbuster biz, six years is a long time - nearly half the age of Rush Hour 3's target teen. Kids will need their older brothers to tell them the Chan-Tucker camaraderie was once worth paying to watch...
...written statement responding to the study, McDonald's spokesman Walt Riker said that the fast food chain "is only advertising Happy Meals with white meat McNuggets, fresh apple slices and lowfat milk," and that the company's recent promotion linked to the popular animated movie Shrek was McDonald's "biggest-ever promotion of fruits, vegetables, and milk - another indication of our progressive approach to responsible marketing...
...more difficult time domesticating Gaiman than they have with his colleagues. Stardust is tough to market--it's a category-breaking mix of comedy, romance, drama and action--and like many truly nerdy genre works, it's full of unhip, unironized emotion. "It's not like a comedy like Shrek that's making fun of the thing," Gaiman says. "It's the thing itself...