Word: shrewd
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Unlike most Western companies doing business in the Soviet Union, McDonald's is catering not just to foreign tourists and businessmen but also to the Soviet public. The first Moscow-based restaurant will deal in rubles, a shrewd strategy that is expected to attract local customers, who have grown increasingly impatient at seeing quality products on sale for foreign currency only. But because rubles are not readily convertible to foreign currency, McDonald's will have to find ways to take home some of its Soviet profits. As a result, McDonald's will open another Moscow restaurant next year in which...
...resist ordering a dram of Bunnahabhain? (Try Bu-na-HA-ven.) Worldwide, the single- malt sales leader is Glenfiddich, owned by William Grant & Sons, but in the U.S. it runs a distant second to the Glenlivet, produced by Scotland's oldest licensed distillery (1824) and a shrewd purchase by Seagram...
Noriega's relations with Washington were always ambivalent: he seemed to be a triple or quadruple agent. There appeared to be good grounds for the CIA to hire him: he was a shrewd intelligence operative, and Panama is an excellent listening post for developments throughout Central America and the Caribbean. But from early on, Noriega seemed to play Uncle Sam for a prize sucker. U.S. Customs Commissioner William von Raab once remarked that "occasionally, they ((Noriega & Co.)) swing some poor slob out, in effect give him away to make us feel they're cooperating." And once in a while Noriega...
...look like a canny investment. There has always been a healthy market for doomed romance. Furthermore, this novel plays upon a current preoccupation -- explicitly stated in its title -- without raising the troubling specter of AIDS. Finally, Leimbach, 26, proves herself to be both a deft writer and a shrewd judge of just how much sentimentality her traffic will bear...
...precipitate as Moore suggests, and many of the failed civic- improvement plans were begun years before the firings. But it may be that Moore's largest untruth involves his own screen persona. He would have us see him as a sort of Rust Belt Garrison Keillor, innocent but natively shrewd...