Word: shrewd
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...last week, Tylenol had regained more than 80% of the market share it held before the still unsolved poisonings. "It's a miracle, pure and simple," said Joseph Riccardo of the Bear, Stearns investment banking firm. "The consensus among shrewd advertising executives on Madison Avenue was that the brand name would never recover." Indeed, after the deaths the nonaspirin drug's share of the $1.2 billion painkiller market fell from 35% to 7%. In a poll, a majority of Tylenol users said they probably would never return to the capsules...
Alan Shepard, 59, the first American in space, emerged as a shrewd entrepreneur after leaving NASA in 1974. Based in Houston, he has developed extensive real estate projects and is a wholesale distributor for Coors beer in southern Texas. Remembered for hitting a golf ball on the moon as commander of Apollo 14 in 1971, he relishes playing in celebrity golf tournaments and, like others of the Mercury group, is a grandfather several times over...
...question a dozen or more times a day, sometimes at the strangest moments. Recently Mrs. Reagan held a press conference on her Foster Grandparent program. Other subjects were ruled out. Reporters could not contain themselves. At the end, one blurted, "Is the President going to run?" Mrs. Reagan, a shrewd practitioner of silence herself, chuckled and replied sweetly, "Wait and see." What a delicious political dilemma it is. Each day a new intrigue...
...claimed the lives of 2.3 million Japanese soldiers and 800,000 civilians. As he told TIME in a rare interview in 1975, "The saddest thing in my reign was the Second World War." Some revisionists now say that the Emperor's melancholy reserve masks the spirit of a shrewd and scheming warmonger. Most historians, however, contend that in spite of, or indeed because of, his unassuming pacifism, the unworldly scholar was often unable to dominate his nation's ruthless army. In 1941, for example, Japan's leaders turned to Hirohito while deliberating whether to join...
Detractors think of him as a particularly shrewd trendy, but the reason Bowie may so often be in the right place at the right time is that the audience looks for him to be there. He is the perpetual Next Big Thing. The feeling seems to be, if David's into it, then let's get on with it. He has two of the prime qualities every highflying avatar needs: a restless imagination and a roving eye. "Never wear a new pair of shoes in front of him," his friend Mick Jagger once joked. People or music, the pattern...