Word: shrewd
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...splurges by Carter and Reagan were highly visible last week: shrewd television time buyers in each camp had grabbed spots on NBC'S five-night-long Japanese soap, Shōgun, which soared to spectacular ratings, reaching more than half of all turned-on TV sets-or some 75 million Americans. Reagan spent $75,000 for an opening-night 60-sec. spot. Carter appeared twice later in the week, spending $112,500 on one 60-sec. and one 30-sec. pitch. He may have come out ahead in this scheduling duel since, unlike those of many serial shows...
...about 11,500 members. MasterCard (formerly Master Charge) and Visa are each carried by more than 60 million people in the U.S., but the tide of success is running with Visa. Five years ago, approximately 6 million more people carried Master Charge than Visa, then called BankAmericard. Through shrewd marketing, and a court ruling that allowed banks to issue both cards, Visa now leads...
...Shrewd running by Minutewoman Kathy Patrick nearly edged out Harvard's Ellen Galagher for fifth place, but some good natured bellowing from men's coach Bill McCurdy kept the harrier sophomore out in front...
...three tense weeks, the world had watched a surreal spectacle: a Communist government at first denouncing, then publicly negotiating with, its own rebellious workers. No less remarkable was the display of discipline, organization and shrewd negotiating skills provided by the Gdansk-based Interfactory Strike Committee (MKS) that became the bargaining agent for over 400 Baltic enterprises. Most astounding of all were the agreements that finally ended the major strikes. In addition to pay raises and increased social benefits, Gierek's regime had granted -on paper at least-a spate of political concessions unprecedented anywhere in a Communist country: independent...
...American consumer usually has a shrewd and speedy reaction to economic change, and right now he appears to be thinking that the bottom of the recession may have passed. It might be a while, however, before he starts consuming in earnest. Said Rudolph Glin, vice president of Milwaukee's Boston Store: "It's like clawing your way up a cliff with your fingernails. It is still tough to sell, but the consumer is motivated to buy if it is an item of real value." The American customer is currently digging out of debt and is very careful about...