Word: shrewd
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Records will not be recognized by international track authorities because the athletes are competing for money. But official approval matters little to the I.T.A.'s shrewd creator, Mike O'Hara. He plans a North American tour of 18 meets over three months, and he is interested in future gates rather than old statistics. He will even try gimmick events such as coed relays and celebrity races in each meet to supply a change of pace. "You've got to keep people jazzed," he says...
Cost-Cutting. Shrewd timing has characterized Maritime's operations since its inception. In 1953, Brener foresaw the need for fast, modern, refrigerated ships known as "reefers." Meridor, a confident entrepreneur and ex-member of Israel's Parliament, was impressed, but the two moved cautiously, acquiring their first reefer in 1960 and building up an "intelligence network"-a staff of 40 researchers who keep track of world shipping needs and who have predicted temporary declines in shipyard activity. The moment to build at relatively low cost came in June 1963, and the partners ordered from Norway four reefers that...
What was so compelling about the story of a Chinese peasant who rose to riches-actually through his wife's shrewd looting of a local rich man's house during a rebellion? Well, it was both uplifting and escapist literature for Americans harassed by tumbling stock prices, declining job opportunities and general disillusionment with a society that had disappointed them. Published in 1931, The Good Earth made Pearl Buck rich, and, at the relatively late age of 39, an instant celebrity...
...donation was made by Robert L. Vesco, 37, a shrewd international financial operator. He had bought control of Bernard Cornfeld's International Overseas Services mutual-fund complex early in 1971 and then, according to the SEC civil suit, led 41 other defendants in "looting" $224 million from four IOS funds. The case is intriguing in view of Vesco's connections. As an administrative assistant in his business, Vesco employed Donald Nixon, 26, a nephew of the President. Vesco's lawyers were able to enlist the help of one of the President's brothers, Edward Nixon...
Snob Appeal. It is not by accident that backgammon has been rediscovered. Ten years ago, Prince Alexis ("Obie") Obolensky, a member of the jet set and a shrewd entrepreneur, set out to make backgammon a popular game. Phase 1 of his elaborate strategy was to exploit backgammon's snob appeal. He haunted the posh watering places from Palm Beach to Gstaad, talking up the game. "I made people think they should be doing it, that only the best people were involved," he recalls. "We brought in snobbism. Only in America can that kind of thing be done...