Word: shrewd
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...artiste-savant act fool you. Moby is extremely shrewd when it comes to the pursuit of profit. After his 1999 album, Play, stalled on the charts because it couldn't break through niche-driven radio playlists, Moby and longtime managers Marci Weber and Barry Taylor devised a remarkable strategy in which all 18 album cuts were licensed for commercial use. Songs from Play showed up in ads for Nordstrom and Nissan, in an Oliver Stone movie and--egad!--on Veronica's Closet before finally muscling their way onto radio in between Limp Bizkit and Britney Spears...
Crazy/Beautiful's most powerful appeal to teens, however, is likely to be the real erotic charge between Dunst--a promising 19-year-old actress--and newcomer co-star Jay Hernandez. Their moving, brown-and-white romance (sex scenes have been trimmed but not omitted) could end up being a shrewd come-on for the target audience. Last spring teenagers turned out in force for Save the Last Dance, another PG-13 interracial love story from MTV Films and one of the few flicks to score with that demographic at the box office this year. "The young audience is much more...
...billion endowment thanks largely to land grants and Texas-based oil interests. A gift of Coca-Cola stock makes up almost half of Emory’s endowment. But because the scope of Harvard’s portfolio is so wide, Harvard has an increased need for shrewd and decisive investment...
...There's this perception that the President is not a very smart and capable fellow, but he is," Brazile says, describing how the Bush campaign was able to lower expectations during the presidential debates. "He's very smart and very shrewd. He understands politics and he is a very educated...
...Keck. That's his game. Whether he turns out to be a good president or a bad president, or both, like his father (the answer will not be known for some time), he has instinctively withdrawn the presidency, by degrees, from the gush of the Oprah business. It's shrewd to have done so. He is working his agenda. He has almost no time. If he loses Senate in 2002, he's a dead duck...