Word: shrewdly
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Dates: during 1930-1939
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Before Richard Leo Simon and M. (for Max) Lincoln Schuster formed a publishing firm in Manhattan a dozen years ago, nervous young Simon had been a salesman for Aeolian pianos, shrewd young Schuster a newshawk who played the violin for fun. Though they never play together, Publishers Simon & Schuster are both still impassioned amateurs of music. Lately it became evident that the duet, whose profitable puzzle-&-game volumes set the book-publishing business by its ears, was venturing into the stodgy realm of music publishing...
...good, grey Dr. Francis Everett Townsend but shrewd, dynamic Co-Founder and National Secretary Robert Earl Clements is the man who has marshaled the Townsend hordes into a potent and profitable political army. In Washington last week, day after he was summoned to appear before the House investigating committee set up to destroy the Townsend threat (TIME, March 2), this 41-year-old onetime Long Beach, Calif, real estate broker announced his resignation from Old Age Revolving Pensions. His stated reason: "Differences with Dr. Townsend over fundamental policies...
Flag Day. Shrewd Stagemanager Goebbels arranged his campaign week to lead up to two great climaxes centring around Adolf Hitler's last two speeches, the first in the Krupp Steel Works at Essen, the second in the exhibition hall at Cologne. Every German had his stage directions. At 3:45 o'clock on the afternoon of the Essen speech radios all over Germany echoed the shrill yip of Minister Goebbels: "RAISE FLAGS!" On that instant from every flagstaff in Germany and from the windows of thousands of little cottages unrolled the swastika banner. Then followed the voice...
Back of this metamorphosis from indigent irregularity to smart success lay a story of shrewd publishing enterprise. In 1932 Nelson Doubleday of the house of Doubleday, Doran groaned, in anguish when he surveyed the unbalanced balance sheets of The American Home and its stylish cousin, Country Life. Together the magazines were losing him nearly $60,000 a month, and of this the greater share was chargeable to The American Home, 10? home-furnishing monthly founded...
...company's marketing program centered on improving marketing methods to the exclusion of expansion. An analysis of sales at the beginning of 1935 caused the company to discard unprofitable business which amounted to more than 30,000,000 gallons annually." To the average oilman, whose god is gallonage, shrewd, popular Dan Moran's statement sounded like rank heresy...