Word: shrewdness
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Dates: during 1990-1999
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Enter AMD and Cyrix with their successful Pentium-killers. Thanks to shrewd microcode licensing and intensive R&D work, these companies have developed fifth- and sixth-generation CPUs to compete with the best that Intel's got to offer. Low prices on their competitors' products have led Intel to slash prices on Pentiums by almost 50 percent this year...
...sure about those murders in Brentwood, but PAULA BARBIERI thinks O.J. Simpson is guilty of one thing--being a very bad boyfriend. Not that Barbieri's choice in menfolk is all that shrewd. In her new book, The Other Woman, she reveals that on the night of the murders she was on a date in Las Vegas with Michael Bolton. She had previously lived with Dolph Lundgren and hung out with Roman Polanski and George Hamilton. Barbieri, who says her support of Simpson during the criminal trial led to the loss of all her money, her career and her apartment...
...generation also still loves a good crisis, which is a trait that shrewd marketers have begun to tap. John Ferrell, the president of FerrellCalvillo Communications, notes that traditional feel-good campaigns for financial services have failed to nudge boomers into saving for retirement. So his New York City agency created humorous shock-tactic spots for the Alliance Capital Management group, a giant investment firm with nearly $200 billion under management. In one, a husband tells his startled wife they can't retire because they haven't saved any money and advises her to earn some by mowing neighborhood lawns...
...deal, but is made to be. There's no edge, no grit: it's the sanitized, homogenized Hollywood comic vision of a Greenleaf, Indiana, learning to accept gays, if not to be perfectly politically correct about them. "In & Out" isn't particularly subtle or inventive, but it's shrewd enough to be a comedy about homosexuality that won't make most heterosexuals uncomfortable...
...paces behind the times. A few years and a thousand talk shows later, she became the Princess Victim, bulimic, suicidal, betrayed by a caddish paramour with a tell-all book, trapped in a loveless marriage. But that image too was fleeting, replaced by a very '90s portrait of a shrewd operator, better at public relations than all the palace spear throwers. By the time she agreed to a divorce, she had embraced the American notion that marriage is more about self-fulfillment than sacrifice or lines of succession. She had built up such reserves of public sympathy by this time...