Word: shrink
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Dates: during 1950-1959
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...Wizard. But General Dynamics' competence in weaponry stacks the cards heavily against rapid growth of the corporation's civilian lines. Vital defense projects are bound to grow rather than shrink in the next few years. Convair and RCA have already submitted to the Defense Department plans for an anti-missile missile, the Wizard II, which could search out an incoming enemy ICBM and explode it high in the atmosphere. The Wizard could conceivably be put into production by 1965 (at a cost of up to $5 billion) if the Defense Department gives an immediate go-ahead...
...used it to stable their horses-is the largest piece of underdeveloped real estate in a city that is rapidly running out of space. Quietly for the past year, Fox has been drawing up plans to exploit the plot. Architect Welton Becket's models call for Fox to shrink its moviemaking operations into 79 acres on the southwest part of the property, build a $15 million structure to house all its offices and indoor stages. (For outdoor shooting, Fox has a 2,300-acre ranch, 25 miles away in the Malibu district.) Fox will continue to let Universal Consolidated...
...Ezra Taft Benson had curdled North Dakota's Burdick by announcing that federal price supports on milk and butterfat would be cut to the legal minimum, 75% of parity, on April 1. Current support levels: 83% for milk, 80% for butterfat. The cuts were needed, explained Benson, to shrink the "incentive for excessive production...
...Capitol Hill. Now the Administration faces a need to add at least an extra billion or two for defense. That prospect is all the more complex because 1) the national debt is already scraping the legal debt ceiling ($275 billion), and 2) the 1957 recession will almost certainly shrink the Government's predicted tax returns, will also probably warm up tax-cut sentiments. To arrive at a balanced budget for fiscal 1959, the Administration will somehow have to chop nondefense spending in the face of undiminished public demand for federal services and subsidies; to meet the demand for services...
...Piguet and Lucien Lelong. After the war French Textile Mogul Marcel Boussac backed Dior, and a year later the designer had made fashion history, to remain fashion's tireless (13 hours a day) kingpin ever since, the much-publicized cause of the rise and fall of bosoms, the shrink and stretch of hips, the sight and flight of knees. Often creating while floating in his green marble bathtub, Dior thought much about good business too, opened his wholesaling Christian Dior-New York Inc. in 1948, organized a perfume company, designed cashmeres for Scotland's Hawick looms, bathing suits...