Word: shrink
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...hoopla surrounding the Olympics "totally wiped the memory of the Democratic Convention away." Political professionals regard summer surveys as rough sketches of attitudes, however, believing that voters do not focus on the campaign until after Labor Day. Reagan's analysts say they expect the President's lead to shrink, but even the rare White House pessimists count on staying ahead by at least four points...
...People always come back to basics," insists Hervey. "There is no more practical piece of apparel than a pair of cotton denim jeans. They give you a good, free feeling of comfort." This year Levi's will spend $36 million to promote 501s, those reliable, prototypical jeans that shrink, curl, give and finally smooth out on the body as if they were cut to order. There has already been a blitz of 501 ads during the Olympics. Whatever else they may have accomplished, these ads served as a reminder that despite fashion's moment-to-moment whims, there...
...surface, the tax bill that President Reagan signed last month is a timid, election-year effort to shrink the fearsome federal budget deficit, expected to be about $175 billion for fiscal 1984. The legislation aims to boost Government revenues by $50 billion over the next three years through such steps as raising liquor taxes and reducing business deductions for luxury cars. But buried in the fine print of the 751-page 1984 Deficit Reduction Act is a fundamental change in the way the tax code treats foreigners who invest in the U.S. The measure could attract more money from overseas...
Once the leading manufacturer of sewing machines in Japan, Riccar was slow to modernize and diversify when the market for them began to shrink in the 1970s. Japanese firms sold 1.6 million machines last year, including exports, compared with 4.3 million in 1969. Brother Industries, which depended on sewing machines for 27% of its $35 million profits in 1983, thrived by moving into typewriters, machine tools and household appliances, beginning in the '60s. Another rival, Janome Sewing Machine, moved upscale with computerized sewing machines that simplify repetitive work. But Riccar continued to turn out the same aging products, losing...
...solution is scalp-reduction surgery, which can shrink a bald spot the size of a palm to the width of a finger. The procedure, developed about eight years ago in Canada, is performed in a doctor's office under local anesthesia. The plastic surgeon or dermatologist makes an incision in the crown and then tugs firmly on the scalp, pulling hair-covered areas from the sides of the head toward the bare area on top (see diagram). A section of the bald scalp is cut away, and the incision is closed with stitches. The 60-min. procedure...