Word: shrum
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Dates: during 1970-1979
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...Tuesday and Wednesday, his nomination assured, McGovern labored over his acceptance speech. He had no shortage of suggestions. Old Kennedy Aides Adam Walinsky, Arthur Schlesinger and Richard Goodwin contributed ideas in lofty, cadenced prose. Campaign Speechwriter Robert Shrum submitted drafts; McGovern rejected all but a few ideas and an occasional phrase, preferring to write the speech himself on lined yellow legal pads?a practice of Richard Nixon...
...broadcast the following day on CBS during the final ten minutes of a shortened Glen Campbell Goodtime Hour. His performance was solid but unspectacular, flintily eloquent and unemotional; not once did he smile. If elected he promised "a new beginning," a phrase provided by his chief speechwriter, Robert Shrum, a former Lindsay aide. In inflection, tone, even phraseology, he evoked the refrain of John Kennedy's 1960 standard campaign speech: "We are going to have to do much better." Nine times Muskie started sentences with the words, "It is not good enough," as he recited a litany of national...