Word: shrum
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Dates: during 2000-2009
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...College Democrats can take leadership and shape the direction of where the party goes. It’s time for people like [Kerry adviser] Bob Shrum to fade away and us to step up. The fact is, our party needs us now more than they did in October,” Hanzich said. “We can play the role young Republicans played 20 years ago, who provided creative direction to turn the party around...
Translation of the tape came to Kerry's campaign during the afternoon by way of BlackBerry while the Senator was giving interviews by satellite in West Palm Beach, Fla. Shrum, who cannot type, dictated a brief statement to Josh Gottheimer, one of the campaign's young speechwriters, which they showed to the candidate in the limo on the way to the airport. Kerry deleted only one sentence, the first one, which referred to how bin Laden had castigated both him and the President...
...handlers, led by pollster Mark Mellman and consultant Bob Shrum, had convinced themselves it was unwise to respond to the Swifties' ads, which were running in only three states and were funded by a longtime Bush donor, because a rebuttal would serve to amplify the phony charges. And the advisers were determined to stay upbeat, in keeping with the holy writ of the focus groups that kept saying how distasteful they found negative campaigning. So when a jolt finally forced Kerry to face reality, it didn't come from any of his high-priced consultants and pollsters. The truth...
...often surrounded decisions that had to be made on the spot and offered the mature sounding board that Kerry had been missing. Kerry's traveling staff took to calling Sasso "the Wolf," after Harvey Keitel's fixer character in Pulp Fiction. The old hands like Cahill, Cutter and Shrum remained in place, leaving everyone to wonder how well the campaign would function with two camps vying to guide it through the final, most difficult phase of the race. But one thing was clear: it would be different from here...
Advisers like Shrum believed that Kerry's best course would be to turn to domestic issues, which polls suggested would ultimately decide the race. Kerry tried that approach for a bit, maintaining that the war's $200 billion cost would be better spent at home, but the commentariat found that laughable: Was Kerry, who had supported the war, now saying he wasn't willing to spend what it would take to win it? So Lockhart kept hammering: no one was going to listen to Kerry on anything else until he found his voice on Iraq...