Word: shrum
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Dates: during 2000-2009
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Coincidentally, they who share a message also share a political consultant, and his name is Robert M. Shrum. He is the most powerful, most influential voice inside Democratic politics—and with the (big) exception of Clinton’s presidential campaigns, has almost exclusively written the national Democratic script for two decades...
...reliable, but they are poison to spontaneity. They can tell a candidate a lot about what the public thinks it wants to hear but nothing at all about how to lead. And the public has begun to catch on. "People understand what shrink-wrapped language sounds like," says Bob Shrum, who was Gore's consultant in 2000 and is Kerry's for 2004. "They want to feel that politicians are speaking directly to them, without marketing or intermediaries. This was a real strength Bush and McCain had in 2000. They didn't talk like the usual Republicans. Bush talked about...
...pedestrian application of Shrum's art that has created a generation of strait-jacketed Democrats who think small, who sound as if they were animatronic, who are willing to bend themselves into pretzels for the love of frenzied, myopic special interests, who think that smart politics means complaining about the cost of Bush's trip to the U.S.S. Abraham Lincoln rather than finding some alternative and more inspirational way to capture the public's attention. If the Democrats want to transcend their perpetual pickiness, their inability to rise above the bite-size, they are going to have to find...
...Social Security and Medicare trust funds and wondering whether Medicare will pay for their prescription drugs. Across the country, state employee pension funds are hemorrhaging because of their Enron investments. "Enron has the ability to color a broad range of issues," consultants James Carville, Stan Greenberg and Bob Shrum wrote in a memo to Democrats last week. "The more people hear, the more corrosive it becomes...
...many ways the destruction of the Israeli left was the real story of the election. At the Dan Hotel in Tel Aviv, Barak's U.S. campaign consultants, Robert Shrum and Stanley Greenberg, monitored exit polls throughout election day. By 9 p.m., the dimensions of Barak's loss were clear. Campaign managers Tal Silberstein and Moshe Gaon came to Greenberg's hotel room overlooking the Mediterranean. "Ehud's going to resign," Silberstein said...