Word: shrum
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Dates: during 2000-2009
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...very tired and very optimistic," senior advisor Bob Shrum said. "We're going...
Gore himself, according to Shrum, is hardly having doubts either...
...settle on Lieberman last Sunday night, Gore had to navigate the competing claims of advisers who in some cases were pushing their own clients for the job. Media consultants Bob Shrum and Tad Devine were arguing hard for their client, John Edwards, saying he would be a "rock star" on the trail. Some top Gore people thought that Shrum and Devine's advocacy crossed the line toward conflict of interest, but Gore knew about their ties to Edwards--and skewered their enthusiasm with a remark about how much of his own money Edwards had spent to get elected...
...rise. Consider the Elian Gonzalez matter. Although Gore had distanced himself from the Clinton Administration from the outset of the controversy by saying it should be handled in family court, sources say his top advisers--primarily Coelho, but with backing from message gurus Carter Eskew and Bob Shrum--urged him to take a higher profile by calling for permanent residency for the Cuban boy. Coelho was out front in arguing that the move would bolster Gore's chances of carrying Florida--the nation's fourth most populous state--and proving he was no retroliberal on foreign policy. Instead, the Coelho...
...Eskew, Shrum and senior adviser Marla Romash set about fixing the message. They quit polling nationally and began focusing on what mattered to Democrats in Iowa and New Hampshire. While they found general support for the things Gore stood for--and for President Clinton as well--they were shocked by how little people knew about Gore. So in mid-October they hit the airwaves of New Hampshire and Iowa with a 60-sec. commercial designed to fill in the basics: Gore had a family, had been in Vietnam, had worked as a journalist. The ads were broadcast for weeks before...